What are the most frequent product variant listings in the business
Flourishing business management in e-commerce industry needs expertised skills to manage natural corner cases that are part of the trade itself. Product variants are one of the key issues that need specific attention from Ecommerce merchants, and they need to be managed with extreme care.
Product variants have been the hot topic on forums and part of online/offline discussions. In other words, it’s a quite common corner case in e-commerce as it’s almost related to every aspect of e-commerce operations, like the product listing, pricing, shipping and all.
As the most trendy global e-commerce price intelligence software out there, DataCrops price monitoring software has a solution for handling the problematic competitor price tracking situations where product variants come into picture. And in this blog, we will demonstrate you what are the most frequent product variant listings in the business and how DataCrops handles them better, and why it’s really important for different e-commerce verticals.
Also Read: How to Increase Ecommerce Sales using Competitor Price Monitoring?
What precisely is a Product Variant?
A product variant is the parent product’s numerous variants, like diverse sizes and categories. The delicate part of these products is that, they are factually the variants of the demanded same product. In Ecommerce world it is known as the listing of products under the same product URL, however they are not completely the same, and may differ in color, size, flavour and much more.
These disparities also alter the pricing for the product variants, so they are listed under the same product category or URL but may not be the same although their parent product is identical. So, this makes price tracking and web data extraction tougher where the standard URL extraction or ordinary scraping thinks there are single price points for every URL and listed product. This complexity or logic leads us to the claim that being able to manage this tricky situation, a competitor price tracking software can be the best option.
Product Variant Listings on E-Commerce Portals
Not every e-commerce site is same. So, we see multiple ways to list product variants in different e-commerce portals. DataCrops can manage all of these variant price tracking cases effortlessly, to let its users facing these situations to continue growing in their online businesses with well turned-out competitive e-commerce pricing.
A) Product variants listed as divided rows
From the customer point of view, this listing format is the most comprehensive and instinctive way of demonstrating product variants comparatively.
The customer or the consumer effortlessly select the required product variant given at the picky line of variants, and adds the product into a shopping cart, with the individual price point listed on that particular line.
From price monitoring software solution perspective, these variants listed as lines can be illustrious from one another; by just knowing which variant’s price is essential to be tracked? Here, by using DataCrops variant price tracking solution feature, users can point to the best direction, by adding URL extensions initiating with “#” at the end of the unique URL, and add the line count that they desire to get the price points from.
For example, if the users need to track the price for the variant being listed, all that’s required to be done is adding the product URL into the DataCrops account, at the URL end-point.
By doing that, the user will be pointing DataCrops software solution to the particular product variant, each time it extracts the pricing data and information. This will simplify the things and complexities led by multiple price points under a sole URL.
Also Read: How Online Retailers Can Make Extra Profit?
B) Variants listed in different drop-down options
In contrast with the above case of listing variants as detached lines, some Ecommerce portals prefer to limit the amount of product information displayed and the online shopper’s needs to make a drop-down selection for the precise variant option.
This time, we have product variant options that come into view as drop-down choices however not as visible lines.
However, thanks to DataCrops Ecommerce price comparison software technology, when the drop-down is pointed, the variants all over again appear as listed one after the other, and the user applies most of the clicks for choosing the desired variant. So, for a competitor price monitoring & tracking software solution, being able to imitate the precise same user behaviour becomes a prerequisite.
DataCrops in this scenario needs to pick the correct drop-down choice, by defining the right line of that explicit product variant in the opened drop-down form. And when the user adds that URL into DataCrops dashboard it will let the user monitor the desired price for the spot on product variant.
Also Read: How to Increase Ecommerce Sales on Amazon & eBay?
C) Product variants in the form of clickable buttons
Here, all variant information is listed together subsequent to or under every product. So, to add the accurate variant into cart as a online shopper, we require choosing the accurate variant by clicking on the exact variant.
DataCrops here powers and imitates the shopper behaviour from a price extractor’s viewpoint, so it should before now be clear for you that DataCrops can also assist its users to monitor the spot on variant prices in such situations.
Here, also the precise # extension has to be added at the end of the main product URL. So, for the particular variant, adding # at the end of the main product URL and adding that URL into the DataCrops account all done automatically will let the user to receive proper price-points for the relevant product variant.
Key Takeaways
Working with e-commerce companies of a range of sizes around the globe and 1000+ total number of clients really teaches us a lot here at DataCrops.
So, ride along and feel free to explore our solutions by taking a free DataCrops product demo here to start off automating your competitor price tracking procedures covering all the Ecommerce scenarios.