Use Case

Price Operations Market price knowledge

Superior market intelligence and price knowledge drives improved internal and external price positioning on online sales channels

Pricing managers Save time and cost Consolidated market view

Use market intelligence and price data to maximize sales & revenue opportunities
Manage assortment optimization & control pricing fluctuations for product portfolio

PProduct managers Compare product offers accurately

Manage product portfolio and identify new product opportunities based on market view
Compare product offers and match profits from accurate product matching analytics

Marketing managers Identify competitive pricing

Identify right timing for markdowns & sales promotions as per competitive environment
Identify assortment gaps and competitive pricing moves for faster strategic decisions

Price Analytics Insight drives actions

Detailed analysis supports informed decision-making to shorten revenue and profit leakage.

Product managers Concentrate on core competence

Identify potential market opportunities or threats and react to competitor’s pricing
Benefit from the prioritization of pricing issues and concentrate on their resolutions

Channel managers Gain full visibility

Control channels to enforce policies to counter potential sales & profit leakage
Control pricing behavior in distribution channels and resolve price violations

Brand managers Protect and enhance brand value

Protect brand value by identifying major price discrepancies in multiple sales channels.
Protect brand by closing assortment gaps and detect activities that can damage it

Price Strategy Achieve goals effectively

Align execution with pricing strategy, measure & improve financial performance:

CFO Improve profitability

Optimize price strategy execution to prevent revenue leakage and improve profitablity
Manage the financial performance based on accurate market price data

CMO Improve product offering

Understand competitiveness of the current marketing mix, increase market intelligence, decrease abandonment rates and improve product offering accordingly
Optimize price component of the marketing mix based on precise competitive performance measures

COO Track competitive performance

Drive performance measures for the assessment of an operation’s performance and consideration of efficiency versus effectiveness
Gain competitive advantage by streamlining internal processes and tracking overall competitive performanceitive performance