Manufacturing Intelligence
Optimize marketing mix, product performance, brand portfolio, pricing & channel competition
Manufacturers need to closely follow their distribution channels and sell products with a standard selling strategy. They need to chase the changing market behavior, competitor activities and current product trends to better position their own product portfolio and also protect their market brand value.
Aruhat Technologies with DataCrops – its Web Data Extraction product platform, Online Market Intelligence & Business Intelligence tools has implemented the same for its clients since last ten years.
With Web Data Extraction, Market Intelligence & Business Intelligence Solutions, we offer
Assess to market competition to track business expansion opportunities
- Gain detailed insights on market development, new & potentially effective revenue streams and growth opportunities to assist in exploring and tracking business expansions
- Track high performance analytics, reviews and insights from Social Media data sources to map what is a “buzz” in the given marketplace through text analytical tools
- Tracking market competitiveness by continuously monitoring technical advancements and then plan, process and propose online marketing activities using consistent competitive data
- Understanding dynamic market changes and assortment gaps in product offerings by optimizing the product pricing information also takes cross-elasticity into account
Assess to product & pricing competition to improve product performance
- Manage product positioning by improving on product competitiveness by extracting web information as per market dynamics
- Optimize product pricing and use competitive information to take cross-elasticity into account by web data extractor solutions
- Analyze competitive product portfolios, new product introductions and product performances by data extraction software
- Continuously re-evaluate market data from sales channels to explore real-time product and pricing competition
Assess to channel competition – to control conflicts and maintain brand image
- Monitor distribution of specific market offers and promotional efforts amongst the channels to control conflicts
- Control implementation of channel pricing strategy and higher discrepancy in product pricing to maintain and successfully sustain market or brand image
- Protect channel partners by actively tracking all competitive e-commerce channel offerings in the respective domain or marketplace
- Finally, have a clear understanding of the effectiveness of your own online distribution strategy by using web data extractor tools
Technology benefits of DataCrops 5.0 solutions
- Highly Scalable
- Capture data from 100+ websites simultaneously
- Fully Customized solution as per your requirement
- Proxy, CAPTCHA & Auto browser selection solution
- Auto maintenance for upgrading web data sources
- Provides audit & IP information for evaluation
- User-friendly data extraction dashboard & analytics
- Analytical Reports Plug In
- Product/Service Reports
- Channel Reports
- Competitors Movement Reports
- Trend Analysis & Market Reports
- Business & Region Reports
Email at info@datacrops.com or call +91-79-40200900 for more details
Contact us for a free on-request demo