Superior market intelligence and price knowledge drives improved internal and external price positioning on online sales channels
Pricing managers – Save time and cost – Consolidated market view
- Use market intelligence and price data to maximize sales & revenue opportunities
- Manage assortment optimization & control pricing fluctuations for product portfolio
Product managers – Compare product offers accurately
- Manage product portfolio and identify new product opportunities based on market view
- Compare product offers and match profits from accurate product matching analytics
Marketing managers – Identify competitive pricing
- Identify right timing for markdowns & sales promotions as per competitive environment
- Identify assortment gaps and competitive pricing moves for faster strategic decisions
Price Analytics – Insight drives actions
Detailed analysis supports informed decision-making to shorten revenue and profit leakage.
Product managers – Concentrate on core competence
- Identify potential market opportunities or threats and react to competitor’s pricing
- Benefit from the prioritization of pricing issues and concentrate on their resolutions
Channel managers – Gain full visibility
- Control channels to enforce policies to counter potential sales & profit leakage
- Control pricing behavior in distribution channels and resolve price violations
Brand managers – Protect and enhance brand value
- Protect brand value by identifying major price discrepancies in multiple sales channels.
- Protect brand by closing assortment gaps and detect activities that can damage it
Price Strategy – Achieve goals effectively
Align execution with pricing strategy, measure & improve financial performance
CFO – Improve profitability
- Optimize price strategy execution to prevent revenue leakage and improve profitablity
- Manage the financial performance based on accurate market price data
CMO – Improve product offering
- Understand competitiveness of the current marketing mix, increase market intelligence, decrease abandonment rates and improve product offering accordingly
- Optimize price component of the marketing mix based on precise competitive performance measures
COO – Track competitive performance
- Drive performance measures for the assessment of an operation’s performance and consideration of efficiency versus effectiveness
- Gain competitive advantage by streamlining internal processes and tracking overall competitive performanceitive performance